Impact, Not Word-for-Word
Marketing Translations and Transcreation
We convey your brand message in a way that resonates with every market, ensuring cultural adaptation, tonal accuracy and consistency across all languages.
What is transcreation, and what is a marketing translation?
Transcreation is the creative transfer of an advertising or brand message into another language and culture The goal is to achieve the same impact, not the same wording. It involves rewriting advertising and brand content from scratch.
A marketing translation carries your text over faithfully, while taking tone and brand voice into account. Transcreation goes further by deliberately deviating from the original wherever a literal translation would destroy the impact, as with slogans, taglines and campaigns.
The comparison below shows when to use which approach. If improving visibility in search engines is your main concern, SEO translation the right approach.
What sets our marketing translations apart
Native-speaking marketing, advertising and PR professionals
Transcreation is created by copywriters working in the target market. They don't just translate; they develop messages for that specific market.
Consistent brand voice across all markets
Style guide, binding terminology and a translation memory keep tone and wording consistent across campaigns, variants and years.
Cultural impact, verified in the target country
Creative variants, optional back translation and review by experts in the target market ensure your message lands rather than falls flat.
How your transcreation comes together
Briefing and style guide
We clarify the target audience, brand goals, tone, no-gos and reference material, and build a style guide and terminology if needed.
Message before wording
We define what your message should trigger in the target market, not which words appear in the original.
Creative adaptation
Native-speaking copywriters create the target version. For slogans and taglines, we provide several options for you to choose from.
Back-translation and rationale
If you request it, we will provide a back-translation along with a brief explanation for each variant so that you can judge the impact even without language skills.
Review in the target country and approval
Review by an expert from the target country under the four-eyes principle, final alignment and delivery.
Texts we translate and transcreate for you
Marketing translation, transcreation or SEO translations?
Marketing translations
Faithful to the original text, with sensitivity to tone and brand voice. Ideal for content with a clear, transferable message, such as editorial web copy, brochures and newsletters.
Transcreation
Creative rewording that puts impact before literal wording. For slogans, taglines, campaigns and emotional brand messages.
SEO translation
When visibility and the keywords searched for in the target country are the priority. Go to SEO translation →
Often it is a combination, for example transcreation for the tagline and SEO translation for the landing page. We can advise you on what your project truly needs.
What safeguards your brand consistency
Behind every consistent brand voice there are tools and processes. Where machine translation with post-editing according to ISO 18587 makes sense instead, we actively point that out.
Translation memory systems
Reusing verified phrasing keeps brand voice consistent across campaigns and years.
Terminology database
Binding brand wording across all languages, copywriters, and projects.
AI-assisted translations with post-editing
For high speed and large volumes, AI translation with post-editing delivers fast, consistent results. Our copywriters provide the final polish for brand voice and wordplay.
Industries we translate brands for
A selection of the industries where we support brand communication.
eMobility
Customer-facing communication and brand stories that make new mobility exciting to hear about.
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Automotive
Brand and product communication throughout the supply chain, from datasheets to image brochures.
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Medical Technology
Product communication that combines impact and technical accuracy in a single text.
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Packaging Machinery
Trade show presence, brochures and web content in multiple languages for a clearly positioned technical brand.
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Electrical Engineering & Digital Industry
Digital brands with an international focus, from product story to landing page.
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Mechanical Engineering
Image texts and campaigns with real substance, for engineering craftsmanship that also convinces linguistically.
Learn moreWhat our marketing and communications clients say
'We're impressed by COMLOGOS' customer focus. Client support is handled in an exemplary way, with fast, concrete feedback that leaves no questions unanswered, binding delivery times that are met, and all in a friendly manner.'Freudenberg Filtration Technologies SE & Co. KGMarketing
'You can rely on COMLOGOS. Whether it is a small brochure translation, a long-running project or an urgent assignment, COMLOGOS is a strong and consistently competent partner at our side. COMLOGOS stands out thanks to its unparalleled team. That is why COMLOGOS is our first choice for every translation request.'Paul Bauder GmbH & Co. KGMarketing Communication
'Comlogos impresses with its high-quality translations and excellent service. We can wholeheartedly recommend them as a translation agency.'Lutz-Jesco GmbHMarketing
Languages for your international brand communication
We transcreate content into our core languages and over 100 language combinations, always adhering to the native-speaker principle.
Knowledge & Resources
Frequently asked questions about marketing translation and transcreation
What is transcreation, and when should I use it instead of a translation?
Transcreation is the creative adaptation of an advertising or brand message into another language and culture, with the aim of achieving the same impact rather than reproducing the same wording. As a rule of thumb, transcreation is appropriate whenever a text shapes the perception of your brand image, for example a slogan, a tagline or a campaign. Purely informational text is covered by a marketing translation.
How do marketing translation, transcreation and SEO translations differ?
A marketing translation conveys your text faithfully while preserving the right tone. Transcreation deliberately departs from the original wording in order to recreate the desired impact in the target market. SEO translation also aligns the text with keywords that are searched for in the target country. We often combine these approaches: for example, we might use transcreation for the tagline and SEO translation for the landing page.
How can you ensure that my brand sounds the same in every language?
We achieve this through a style guide, consistent terminology and a translation memory. A dedicated project manager will oversee your project to ensure consistent tone and wording across campaigns, variants, and years.
Do you also translate slogans, taglines and brand names?
Yes. For slogans and taglines, we typically provide several options for you to choose from. We also check how brand names and messages are received in the target market to ensure that nothing is unintentionally misunderstood.
Do you use AI or machine translation for marketing texts?
We deliberately combine both approaches: for very large volumes of text, we use AI-assisted translation with post-editing, and we actively point out where this makes sense. Our native-speaking copywriters provide the creative finishing touch for brand voice, wordplay, and emotion. Find out more on the page about AI-assisted translations.
What does a transcreation project look like in practice?
There are five steps to the process: briefing and style guide, defining the message, creative adaptation with variants, optional back-translation with rationale, and review in the target country with approval under the four-eyes principle.
Which languages and markets do you offer transcreation for?
We provide this service for our core languages and over 100 language combinations, adhering to the native-speaker principle. You can find an overview on our languages page.
How much does transcreation cost?
Since variants, creative work and review effort factor in, transcreation doesn't follow a simple per-word pricing logic. We provide quotes on a per-project basis free of charge. For standard translations, our price calculator provides an initial estimate.
Verified framework – even for creative texts
Transcreation also follows a controlled process: translation per ISO 17100 (certified) with the four-eyes principle, a binding brand and style guide, and documented approvals. Your content remains confidential in accordance with ISO 27001.
Tools that safeguard brand consistency
What marketing is preparing for now
AI + transcreation
AI generates variants. People are responsible for Impact and brand voice. Post-editing in line with ISO 18587 (certification).
AI-assisted translationMultilingual SEO and AI overviews
Visibility per market: keywords, meta content and citable content in the target language.
SEO translationsBrand voice across languages
Consistent tone of voice across campaigns and markets, ensured through terminology and a style guide.
Terminology databaseLet's talk about your brand message
Send us 1–3 sample texts or your tagline and you will receive an assessment of impact, possible variants and the required effort. Confidential, binding, no detours.
ISO 17100 · ISO 18587 · ISO 9001 · LICS · four-eyes principle
