Things to know / Contributions

Find out why professional SEO translations are crucial for the international visibility of your website – and where machine translation tools such as DeepL or ChatGPT reach their limits.

If you are responsible for technical documentation in mechanical or electrical engineering, you know that without a correct and comprehensible translation of your instructions, you risk far more than just stylistic weaknesses – legal certainty, product liability and market access are at stake.

The development of AI-supported translation tools has made enormous progress in recent years. Systems such as ChatGPT or DeepL now offer users convincing solutions for fast and accessible machine translation (MT). But how good are these tools really? And can they keep up with human translators?

In a small experiment, we compared DeepL and ChatGPT in terms of their applicability and quality in specialist translations. We chose three types of text from the three different specialist fields of law, marketing and technology, each with a length of around 400 words.

Having your own stylistically confident language is the be-all and end-all for staging your brand. The challenge is to convey your brand message and inspire the target group. You need to know your target group and strike the right note.

Directives, standards, laws and guidelines not only determine our everyday working lives. Depending on the industry, we are regularly confronted with certain specifications for different work steps …