{"id":43866,"date":"2019-01-30T21:05:12","date_gmt":"2019-01-30T20:05:12","guid":{"rendered":"https:\/\/comlogos.com\/blog\/the-importance-of-good-translations-for-your-company\/"},"modified":"2019-01-30T21:05:12","modified_gmt":"2019-01-30T20:05:12","slug":"the-importance-of-good-translations-for-your-company","status":"publish","type":"post","link":"https:\/\/comlogos.com\/en\/blog\/the-importance-of-good-translations-for-your-company\/","title":{"rendered":"The importance of good translations for your company"},"content":{"rendered":"<h2>&#8220;Nobody reads operating instructions anyway.&#8221;<\/h2>\n<p>(Statement by a manufacturer of consumer goods)<\/p>\n<p>Who hasn&#8217;t experienced them &#8211; the completely confusing translations of mainly Asian operating instructions. It is often completely impossible to operate the device safely with them. Here is a current example of the operating instructions for a high-quality camera &#8211; we have made the manufacturer unrecognizable:  <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28389\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2019\/01\/Bild_Bedienung5-300x238.jpg\" alt=\"Image Operating instructions\" width=\"500\" height=\"397\" srcset=\"https:\/\/comlogos.com\/wp-content\/uploads\/2019\/01\/Bild_Bedienung5-300x238.jpg 300w, https:\/\/comlogos.com\/wp-content\/uploads\/2019\/01\/Bild_Bedienung5.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>This is not an isolated case and there are many examples of translations by German companies in Anglo-Saxon countries that are perceived as similarly amusing. The translators are often not native speakers, lack a feel for the language and the necessary specialist knowledge to translate the relevant texts and are unable to convey the messages they are trying to convey. <\/p>\n<h3><b>Translations are your company&#8217;s calling card<\/b><\/h3>\n<p>Translations are the visible figurehead of your company and influence the company&#8217;s image with customers and the public. A poor or inadequate translation affects the perception of quality and devalues the product, the service and the company. <\/p>\n<p>Conversely, a high-quality and technically correct translation increases the attractiveness of your company in the eyes of customers and users.<\/p>\n<p><b>Example<br \/>\n<\/b>What do you think of your new car if the translation of the operating instructions is poor and incorrect &#8211; is the vehicle still just as attractive in your perception as a vehicle with a technically correct, user-oriented and easy-to-read translation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who hasn&#8217;t seen them &#8211; the completely confusing translations of mainly Asian operating instructions. Using them to operate the device safely is often completely impossible &#8230; <\/p>\n","protected":false},"author":1,"featured_media":31139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[268,251,267],"tags":[],"auszeichnung":[],"class_list":["post-43866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-translations-transcreation","category-seo-translation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good translations are important for your company<\/title>\n<meta name=\"description\" content=\"The completely confusing translations of mainly Asian operating instructions. 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