{"id":36721,"date":"2022-12-06T14:14:03","date_gmt":"2022-12-06T13:14:03","guid":{"rendered":"https:\/\/dev-comlogos.gusedesign.com\/leistungen__trashed\/marketing-translations-transcreation\/"},"modified":"2026-08-22T10:00:56","modified_gmt":"2026-08-22T08:00:56","slug":"marketing-translations-transcreation","status":"publish","type":"page","link":"https:\/\/comlogos.com\/en\/services\/marketing-translations-transcreation\/","title":{"rendered":"Marketing translations &amp; transcreation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36721\" class=\"elementor elementor-36721 elementor-2038\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ed6aa elementor-section-height-min-height elementor-section-content-middle animated-slow elementor-section-full_width elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"86ed6aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInDown&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-487fb1e elementor-invisible\" data-id=\"487fb1e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;animation_delay&quot;:900}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bdcb26 elementor-widget elementor-widget-heading\" data-id=\"7bdcb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Impact, Not Word-for-Word<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a6e53 elementor-widget elementor-widget-heading\" data-id=\"a5a6e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Translations and Transcreation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb25ae elementor-widget elementor-widget-heading\" data-id=\"acb25ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We convey your brand message in a way that resonates with every market, \nensuring cultural adaptation, tonal accuracy and consistency across all languages.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a287a6f elementor-widget elementor-widget-html\" data-id=\"a287a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ================================================================\r\n     HERO \u2013 DOPPEL-CTA  (Goldstandard 4.D \u00b7 separates HTML-Widget)\r\n     Bild, Eyebrow, H1 und Subline werden nativ in Elementor gebaut.\r\n     \u00dcber dunklem Hero-Bild: Sekund\u00e4r-Button wei\u00df. Theme-proof Hover\r\n     via inline onmouseenter\/onmouseleave (!important, literale Hex).\r\n     ================================================================ -->\r\n<style>\r\n.cl-mk-herocta{display:flex; flex-wrap:wrap; gap:14px; justify-content:center; margin:8px 0; font-family:inherit;}\r\n.cl-mk-herocta a{display:inline-block; border-radius:999px; padding:14px 32px; font-weight:700; text-decoration:none; transition:background-color .25s ease,color .25s ease;}\r\n.cl-mk-herocta a.cl-mk-herocta--primary{background:#b3b810; color:#ffffff; border:2px solid #b3b810;}\r\n.cl-mk-herocta a.cl-mk-herocta--secondary{background:#ffffff; color:#4f5519; border:2px solid #ffffff;}\r\n<\/style>\r\n\r\n<div class=\"cl-mk-herocta\">\r\n  <a class=\"cl-mk-herocta--primary\"\r\n     href=\"https:\/\/comlogos.com\/en\/book-a-consultation\/\"\r\n     onmouseenter=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#b3b810','important');\"\r\n     onmouseleave=\"this.style.setProperty('background','#b3b810','important');this.style.setProperty('color','#ffffff','important');\">\r\n    Book a Consultation &rarr;\r\n  <\/a>\r\n  <a class=\"cl-mk-herocta--secondary\"\r\n     href=\"https:\/\/comlogos.com\/en\/free-quote\/\"\r\n     onmouseenter=\"this.style.setProperty('background','#b3b810','important');this.style.setProperty('color','#ffffff','important');this.style.setProperty('border-color','#b3b810','important');\"\r\n     onmouseleave=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#4f5519','important');this.style.setProperty('border-color','#ffffff','important');\">\r\n    Free Quote\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-500c8b9 e-flex e-con-boxed e-con e-parent\" data-id=\"500c8b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5208fff elementor-widget elementor-widget-html\" data-id=\"5208fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- LEISTUNGSSEITE: Marketinguebersetzungen und Transcreation\r\n     Gesamter Code ab Trust-Zeile (alles nach dem Hero), Praefix cl-mk-.\r\n     In EIN Elementor-HTML-Widget. Module ohne eigene max-width.\r\n     Die drei JSON-LD-Bloecke unten gehoeren in ein separates HTML-Widget.\r\n     Yoast-Seitentyp Web Page. Elementor-Akkordeon-FAQ-Schema aus.\r\n\r\n     KORREKTUR-DURCHGANG 08.07.2026 (Ann-Kathrin\/Claude):\r\n       - Gedankenstriche\/Doppelpunkte au\u00dferhalb Hero zu ganzen S\u00e4tzen\r\n         umgebaut (Definitionsblock, USP-Kachel, Abgrenzungs-Absatz,\r\n         Cross-Link, 4 Branchen-Flip-Kacheln, Sprachen-Absatz, FAQ Q1-Q7).\r\n       - FAQ-Sichttext und FAQPage-Schema wieder wortgleich synchronisiert.\r\n       - FAQ Q5 (KI\/M\u00dc bei Marketingtexten) positiver geframt: f\u00fchrt mit\r\n         \"wir setzen auf native-speaking linguistse Texter:innen\" statt \"KI eignet\r\n         sich nicht\" \u2014 Linie: mehr Volumen soll Richtung KI gehen, daher\r\n         keine pauschal abwertende KI-Framing mehr, auch nicht implizit.\r\n       - ISO-Wording bereits korrekt (keine \"ISO-zertifizierte \u00dcbersetzung\").\r\n       - Kundenstimmen (Referenzen) unver\u00e4ndert gelassen (Zitate).\r\n     ------------------------------------------------------------\r\n     GOLDSTANDARD-NACHZUG 25.06.2026 (2 Fixes):\r\n       1) E3-Link auf flachen Live-Canonical \/ki-uebersetzungen\/ (\u00a73.6;\r\n          vorher Leistungs-Pfad = 301-Kette) \u2014 Technologie-Cross-Links.\r\n       2) Flip-Back-Titel gehaertet: .cl-mk-back h3 mit !important\r\n          (\u00a73.3\/\u00a74.A; sonst zwingt .cl-mk-page h3{1.12rem!important}\r\n          die Flip-Titel von 20px herunter). -->\r\n<style>\r\n.cl-mk-page{\r\n  --mk-accent:#b3b810; --mk-dark:#4f5519; --mk-petrol:#1B5B6F;\r\n  --mk-light:#E1E49F; --mk-lime:#BFCE41; --mk-soft:#f5f6e6; --mk-line:#e2e6c4;\r\n  --mk-ink:#33371f; --mk-grey:#5b5f4a;\r\n  width:100%; max-width:1140px; margin:0 auto; padding:0 24px; box-sizing:border-box; color:var(--mk-ink); font-family:inherit; line-height:1.6;\r\n}\r\n.cl-mk-page *{box-sizing:border-box;}\r\n.cl-mk-page h2{color:var(--mk-accent); font-size:clamp(1.5rem,2.4vw,2rem)!important; line-height:1.25!important; margin:0 0 .6em; text-wrap:balance;}\r\n.cl-mk-page h3{color:var(--mk-accent); font-size:1.12rem!important; line-height:1.3!important; margin:0 0 .4em; text-wrap:balance;}\r\n.cl-mk-page p{margin:0 0 1em; text-wrap:pretty;}\r\n.cl-mk-sec{padding:clamp(2rem,5vw,3.5rem) 0;}\r\n.cl-mk-sec--soft{background:var(--mk-soft); padding-left:clamp(1rem,4vw,2.5rem); padding-right:clamp(1rem,4vw,2.5rem); border-radius:14px;}\r\n.cl-mk-lead{font-size:1.12rem; text-wrap:pretty;}\r\n.cl-mk-link{color:var(--mk-petrol); font-weight:600; text-decoration:none; border-bottom:1px solid var(--mk-accent);}\r\n.cl-mk-trustbar{padding:clamp(1rem,3vw,1.8rem) 0;}\r\n.cl-mk-trust{font-size:.92rem; color:var(--mk-grey); display:flex; flex-wrap:wrap; gap:.4rem .9rem;}\r\n.cl-mk-trust span{white-space:nowrap;}\r\n.cl-mk-grid3{display:grid; grid-template-columns:repeat(auto-fit,minmax(240px,1fr)); gap:1rem;}\r\n.cl-mk-grid2{display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:1rem;}\r\n.cl-mk-usp{background:linear-gradient(160deg,#ffffff 0%,#f6f7e8 100%); border:1px solid var(--mk-line); border-top:4px solid var(--mk-accent); border-radius:12px; padding:1.2rem; box-shadow:0 2px 6px rgba(79,85,25,.05); transition:transform .18s ease, box-shadow .18s ease;}\r\n.cl-mk-usp:hover{transform:translateY(-3px); box-shadow:0 8px 20px rgba(79,85,25,.12);}\r\n.cl-mk-usp p{margin:0;}\r\n.cl-mk-steps{display:grid; gap:1rem;}\r\n.cl-mk-step{display:flex; gap:1rem; align-items:flex-start; background:#fff; border:1px solid var(--mk-line); border-radius:12px; padding:1.1rem 1.2rem;}\r\n.cl-mk-step-no{flex:0 0 auto; width:2.2rem; height:2.2rem; border-radius:50%; background:var(--mk-accent); color:var(--mk-dark); font-weight:800; display:flex; align-items:center; justify-content:center;}\r\n.cl-mk-step p{margin:0;}\r\n.cl-mk-tilegrid{display:grid; grid-template-columns:repeat(auto-fit,minmax(200px,1fr)); gap:.8rem;}\r\n.cl-mk-tile{background:linear-gradient(160deg,#ffffff 0%,#f4f6e3 100%); border:1px solid var(--mk-line); border-left:4px solid var(--mk-accent); border-radius:10px; padding:.9rem 1rem; font-weight:600; color:var(--mk-dark); font-size:.95rem; transition:transform .16s ease, box-shadow .16s ease, background .16s ease;}\r\n.cl-mk-tile:hover{transform:translateY(-2px); background:linear-gradient(160deg,#f4f6e3 0%,#e8ecca 100%); box-shadow:0 6px 16px rgba(79,85,25,.12);}\r\n.cl-mk-cols{display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); gap:1rem;}\r\n.cl-mk-col{background:#fbfcf3; border:1px solid var(--mk-line); border-top:4px solid var(--mk-lime); border-radius:12px; padding:1.3rem; box-shadow:0 2px 6px rgba(79,85,25,.05);}\r\n.cl-mk-col--fit{border-top-color:var(--mk-accent); background:#f4f6dc;}\r\n.cl-mk-col--alt{border-top-color:var(--mk-petrol); background:#eef4f6;}\r\n.cl-mk-col p{margin:0;}\r\n.cl-mk-cross{display:block; background:linear-gradient(160deg,#ffffff 0%,#f2f6f3 100%); border:1px solid var(--mk-line); border-top:3px solid var(--mk-petrol); border-radius:12px; padding:1.2rem; text-decoration:none; color:var(--mk-ink); box-shadow:0 2px 6px rgba(27,91,111,.05); transition:border-color .18s ease, transform .18s ease, box-shadow .18s ease;}\r\n.cl-mk-cross:hover{border-color:var(--mk-accent); border-top-color:var(--mk-accent); transform:translateY(-3px); box-shadow:0 8px 20px rgba(27,91,111,.14);}\r\n.cl-mk-cross p{margin:0; color:var(--mk-grey); font-size:.95rem;}\r\n.cl-mk-cross .cl-mk-date{display:block; margin-top:.55rem; font-size:.82rem; color:var(--mk-grey); font-weight:600;}\r\n.cl-mk-refgrid{display:grid; grid-template-columns:repeat(auto-fit,minmax(250px,1fr)); gap:1rem;}\r\n.cl-mk-ref{background:#fff; border:1px solid var(--mk-line); border-top:4px solid var(--mk-accent); border-radius:12px; padding:1.3rem; display:flex; flex-direction:column; box-shadow:0 2px 6px rgba(79,85,25,.06);}\r\n.cl-mk-ref-logo{height:36px; width:auto; max-width:170px; object-fit:contain; object-position:left; margin-bottom:.8rem;}\r\n.cl-mk-ref-stars{color:var(--mk-accent); letter-spacing:.12em; font-size:.95rem; margin-bottom:.5rem;}\r\n.cl-mk-ref blockquote{margin:0 0 .9rem; font-style:italic; color:var(--mk-ink); font-size:.96rem;}\r\n.cl-mk-ref cite{font-style:normal; font-weight:700; color:var(--mk-dark); font-size:.92rem;}\r\n.cl-mk-ref small{color:var(--mk-grey); display:block; font-size:.82rem; margin-top:.1rem;}\r\n.cl-mk-pills{display:flex; flex-wrap:wrap; gap:.5rem; margin:.8rem 0 1rem;}\r\n.cl-mk-pill{background:var(--mk-light); color:var(--mk-dark); border-radius:999px; padding:.35em .9em; font-size:.9rem; font-weight:600;}\r\n.cl-mk-faq{display:grid; gap:.6rem;}\r\n.cl-mk-faq-item{background:#fff; border:1px solid var(--mk-line); border-radius:10px; padding:0 1.1rem; overflow:hidden;}\r\n.cl-mk-faq-item summary{cursor:pointer; list-style:none; padding:1rem 0; font-weight:700; color:var(--mk-dark); position:relative; padding-right:2rem;}\r\n.cl-mk-faq-item summary::-webkit-details-marker{display:none;}\r\n.cl-mk-faq-item summary::after{content:\"+\"; position:absolute; right:.2rem; top:50%; transform:translateY(-50%); font-size:1.4rem; color:var(--mk-accent); line-height:1;}\r\n.cl-mk-faq-item[open] summary::after{content:\"\u2013\";}\r\n.cl-mk-faq-a{padding:0 0 1rem;}\r\n.cl-mk-faq-a p{margin:0 0 .8em; color:var(--mk-grey);}\r\n.cl-mk-faq-a p:last-child{margin-bottom:0;}\r\n.cl-mk-cta{background:#f7f8f2; border-radius:16px; padding:48px 32px; text-align:center;}\r\n.cl-mk-cta h2{margin:0 0 .5em; font-size:1.6em; color:#b3b810;}\r\n.cl-mk-cta .cl-mk-cta-text{max-width:680px; margin:0 auto 26px; line-height:1.65; color:#33371f;}\r\n.cl-mk-cta .cl-mk-cta-btns{display:flex; flex-wrap:wrap; gap:14px; justify-content:center; margin-bottom:24px;}\r\n.cl-mk-cta a.cl-mk-cta-btn{display:inline-block; border-radius:999px; padding:13px 30px; font-weight:600; text-decoration:none; transition:background-color .25s ease,color .25s ease;}\r\n.cl-mk-cta a.cl-mk-cta-btn--primary{background:#b3b810; color:#ffffff; border:2px solid #b3b810;}\r\n.cl-mk-cta a.cl-mk-cta-btn--secondary{background:#ffffff; color:#b3b810; border:2px solid #b3b810;}\r\n.cl-mk-cta a.cl-mk-cta-btn--tertiary{background:transparent; color:#1B5B6F; border:2px solid #1B5B6F;}\r\n.cl-mk-cta .cl-mk-cta-trust{font-size:.92em; color:#555;}\r\n.cl-mk-ctabar{background:#4f5519; border-radius:14px; padding:22px 28px; margin:8px 0;\r\n  display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; gap:16px;}\r\n.cl-mk-ctabar p{margin:0; color:#ffffff; font-size:1.05rem; font-weight:600; text-wrap:balance;}\r\n.cl-mk-ctabar .cl-mk-ctabar-btns{display:flex; flex-wrap:wrap; gap:12px;}\r\n.cl-mk-ctabar a{display:inline-block; border-radius:999px; padding:11px 26px; font-weight:700;\r\n  text-decoration:none; transition:background-color .25s ease,color .25s ease;}\r\n.cl-mk-ctabar a.cl-mk-ctabar--primary{background:#b3b810; color:#ffffff; border:2px solid #b3b810;}\r\n.cl-mk-ctabar a.cl-mk-ctabar--secondary{background:transparent; color:#ffffff; border:2px solid #ffffff;}\r\n.cl-mk-flipcards{display:flex; gap:24px; flex-wrap:wrap; padding:10px 0 16px; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-flipcard{flex:1; min-width:280px; height:320px; perspective:1000px; cursor:pointer;}\r\n.cl-mk-flipcard-inner{position:relative; width:100%; height:100%; transition:transform .6s; transform-style:preserve-3d;}\r\n.cl-mk-flipcard:hover .cl-mk-flipcard-inner,.cl-mk-flipcard:focus-within .cl-mk-flipcard-inner{transform:rotateY(180deg);}\r\n.cl-mk-front,.cl-mk-back{position:absolute; width:100%; height:100%; backface-visibility:hidden; -webkit-backface-visibility:hidden; border-radius:8px; overflow:hidden;}\r\n.cl-mk-front{background:#4f5519;}\r\n.cl-mk-front img{width:100%; height:100%; object-fit:cover; opacity:.85;}\r\n.cl-mk-front-title{position:absolute; bottom:0; left:0; right:0; padding:20px; background:linear-gradient(transparent, rgba(31,42,48,.85)); color:#ffffff; font-size:20px; font-weight:700; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-back{background:#4f5519; transform:rotateY(180deg); display:flex; flex-direction:column; justify-content:center; align-items:center; padding:30px; text-align:center;}\r\n.cl-mk-back h3{color:#ffffff!important; font-size:20px!important; line-height:1.3!important; font-weight:700; margin:0 0 16px; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-back p{color:#f5f7e8; font-size:15px; line-height:1.65; margin:0 0 24px; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-back a{display:inline-block; border:2px solid #b3b810; background:#b3b810; color:#ffffff; padding:10px 24px; border-radius:4px; font-size:14px; font-weight:700; text-decoration:none; transition:all .25s ease; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-back a:hover{background:#ffffff; color:#4f5519; border-color:#ffffff;}\r\n.cl-mk-branchlink{text-align:right; padding:16px 0 32px; font-size:15px; font-family:Arial,Helvetica,sans-serif;}\r\n.cl-mk-branchlink a{color:#4f5519; text-decoration:underline; font-weight:600;}\r\n.cl-mk-branchlink a:hover{color:#b3b810;}\r\n.cl-mk-usp,.cl-mk-cross,.cl-mk-col,.cl-mk-tile,.cl-mk-ref{\r\n  box-shadow:0 2px 10px rgba(79,85,25,.05);\r\n  transition:transform .18s ease, box-shadow .18s ease, background .18s ease, border-color .18s ease;}\r\n.cl-mk-usp:hover,.cl-mk-col:hover,.cl-mk-tile:hover,.cl-mk-ref:hover{\r\n  transform:translateY(-2px); box-shadow:0 8px 22px rgba(79,85,25,.12);}\r\n.cl-mk-cross:hover{box-shadow:0 8px 22px rgba(79,85,25,.12);}\r\n.cl-mk-tile{background:var(--mk-soft); border-left:4px solid var(--mk-accent);}\r\n.cl-mk-tile:hover{border-left-color:var(--mk-dark); background:#eef0d6;}\r\n.cl-mk-usp{background:var(--mk-soft);}\r\n.cl-mk-usp:nth-child(2){border-top-color:var(--mk-petrol);}\r\n.cl-mk-usp:nth-child(3){border-top-color:var(--mk-lime);}\r\n.cl-mk-cross{border-top:4px solid var(--mk-accent);}\r\n.cl-mk-cross:hover{background:var(--mk-soft);}\r\n.cl-mk-grid3 .cl-mk-cross:nth-child(2){border-top-color:var(--mk-petrol);}\r\n.cl-mk-grid3 .cl-mk-cross:nth-child(3){border-top-color:var(--mk-lime);}\r\n.cl-mk-col{border-top:4px solid var(--mk-light);}\r\n.cl-mk-col--fit{background:var(--mk-soft);}\r\n.cl-mk-col--alt{background:#eef4f6; border-top-color:var(--mk-petrol);}\r\n.cl-mk-ref{border-top:4px solid var(--mk-accent);}\r\n<\/style>\r\n<div class=\"cl-mk-page\">\r\n  <section class=\"cl-mk-trustbar\">\r\n    <div class=\"cl-mk-trust\">\r\n      <span>ISO 17100<\/span><span>\u00b7<\/span><span>ISO 18587<\/span><span>\u00b7<\/span>\r\n      <span>ISO 9001<\/span><span>\u00b7<\/span><span>LICS-certified<\/span><span>\u00b7<\/span>\r\n      <span>four-eyes principle<\/span><span>\u00b7<\/span><span>native-speaking linguists<\/span>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>What is transcreation, and what is a marketing translation?<\/h2>\r\n    <p class=\"cl-mk-lead\">Transcreation is the creative transfer of an advertising or brand message into another language and culture The goal is to achieve the same impact, not the same wording. It involves rewriting advertising and brand content from scratch.<\/p>\r\n    <p>A marketing translation carries your text over faithfully, while taking tone and brand voice into account. Transcreation goes further by deliberately deviating from the original wherever a literal translation would destroy the impact, as with slogans, taglines and campaigns.<\/p>\r\n    <p>The comparison below shows when to use which approach. If improving visibility in search engines is your main concern,  <a class=\"cl-mk-link\" href=\"\/en\/services\/seo-translations\/\">SEO translation<\/a> the right approach.<\/p>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>What sets our marketing translations apart<\/h2>\r\n    <div class=\"cl-mk-grid3\">\r\n      <div class=\"cl-mk-usp\">\r\n        <h3>Native-speaking marketing, advertising and PR professionals<\/h3>\r\n        <p>Transcreation is created by copywriters working in the target market. They don't just translate; they develop messages for that specific market.<\/p>\r\n      <\/div>\r\n      <div class=\"cl-mk-usp\">\r\n        <h3>Consistent brand voice across all markets<\/h3>\r\n        <p>Style guide, binding terminology and a <a class=\"cl-mk-link\" href=\"\/en\/glossar\/#translation-memory\">translation memory<\/a> keep tone and wording consistent across campaigns, variants and years.<\/p>\r\n      <\/div>\r\n      <div class=\"cl-mk-usp\">\r\n        <h3>Cultural impact, verified in the target country<\/h3>\r\n        <p>Creative variants, optional back translation and review by experts in the target market ensure your message lands rather than falls flat.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec cl-mk-sec--soft\">\r\n    <h2>How your transcreation comes together<\/h2>\r\n    <div class=\"cl-mk-steps\">\r\n      <div class=\"cl-mk-step\"><span class=\"cl-mk-step-no\">1<\/span><div><h3>Briefing and style guide<\/h3><p>We clarify the target audience, brand goals, tone, no-gos and reference material, and build a style guide and terminology if needed.<\/p><\/div><\/div>\r\n      <div class=\"cl-mk-step\"><span class=\"cl-mk-step-no\">2<\/span><div><h3>Message before wording<\/h3><p>We define what your message should trigger in the target market, not which words appear in the original.<\/p><\/div><\/div>\r\n      <div class=\"cl-mk-step\"><span class=\"cl-mk-step-no\">3<\/span><div><h3>Creative adaptation<\/h3><p>Native-speaking copywriters create the target version. For slogans and taglines, we provide several options for you to choose from.<\/p><\/div><\/div>\r\n      <div class=\"cl-mk-step\"><span class=\"cl-mk-step-no\">4<\/span><div><h3>Back-translation and rationale<\/h3><p>If you request it, we will provide a back-translation along with a brief explanation for each variant  so that you can judge the impact even without language skills.<\/p><\/div><\/div>\r\n      <div class=\"cl-mk-step\"><span class=\"cl-mk-step-no\">5<\/span><div><h3>Review in the target country and approval<\/h3><p>Review by an expert from the target country under the four-eyes principle, final alignment and delivery.<\/p><\/div><\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <div class=\"cl-mk-ctabar\">\r\n      <p>Claim, campaign or website for your target market? Send us your text.<\/p>\r\n      <div class=\"cl-mk-ctabar-btns\">\r\n        <a class=\"cl-mk-ctabar--primary\"\r\n           href=\"https:\/\/comlogos.com\/en\/free-quote\/\"\r\n           onmouseenter=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#4f5519','important');\"\r\n           onmouseleave=\"this.style.setProperty('background','#b3b810','important');this.style.setProperty('color','#ffffff','important');\">\r\n          Free Quote\r\n        <\/a>\r\n        <a class=\"cl-mk-ctabar--secondary\"\r\n           href=\"https:\/\/comlogos.com\/en\/book-a-consultation\/\"\r\n           onmouseenter=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#4f5519','important');this.style.setProperty('border-color','#ffffff','important');\"\r\n           onmouseleave=\"this.style.setProperty('background','transparent','important');this.style.setProperty('color','#ffffff','important');this.style.setProperty('border-color','#ffffff','important');\">\r\n          Book a Consultation &rarr;\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>Texts we translate and transcreate for you<\/h2>\r\n    <div class=\"cl-mk-tilegrid\">\r\n      <div class=\"cl-mk-tile\">Websites and landing pages<\/div>\r\n      <div class=\"cl-mk-tile\">Webshop texts<\/div>\r\n      <div class=\"cl-mk-tile\">Slogans and taglines<\/div>\r\n      <div class=\"cl-mk-tile\">Campaigns and adverts<\/div>\r\n      <div class=\"cl-mk-tile\">Brochures and catalogues<\/div>\r\n      <div class=\"cl-mk-tile\">Press releases<\/div>\r\n      <div class=\"cl-mk-tile\">Newsletters and email campaigns<\/div>\r\n      <div class=\"cl-mk-tile\">Social media content<\/div>\r\n      <div class=\"cl-mk-tile\">Brand name checks<\/div>\r\n      <div class=\"cl-mk-tile\">Product and packaging texts<\/div>\r\n      <div class=\"cl-mk-tile\">Presentations<\/div>\r\n      <div class=\"cl-mk-tile\">Training and event materials<\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>Marketing translation, transcreation or SEO translations?<\/h2>\r\n    <div class=\"cl-mk-cols\">\r\n      <div class=\"cl-mk-col\">\r\n        <h3>Marketing translations<\/h3>\r\n        <p>Faithful to the original text, with sensitivity to tone and brand voice. Ideal for content with a clear, transferable message, such as editorial web copy, brochures and newsletters.<\/p>\r\n      <\/div>\r\n      <div class=\"cl-mk-col cl-mk-col--fit\">\r\n        <h3>Transcreation<\/h3>\r\n        <p>Creative rewording that puts impact before literal wording. For slogans, taglines, campaigns and emotional brand messages.<\/p>\r\n      <\/div>\r\n      <div class=\"cl-mk-col cl-mk-col--alt\">\r\n        <h3>SEO translation<\/h3>\r\n        <p>When visibility and the keywords searched for in the target country are the priority. <a class=\"cl-mk-link\" href=\"\/en\/services\/seo-translations\/\">Go to SEO translation &rarr;<\/a><\/p>\r\n      <\/div>\r\n    <\/div>\r\n    <p style=\"margin-top:1.1rem;\">Often it is a combination, for example transcreation for the tagline and SEO translation for the landing page. We can advise you on what your project truly needs.<\/p>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>What safeguards your brand consistency<\/h2>\r\n    <p>Behind every consistent brand voice there are tools and processes. Where <a class=\"cl-mk-link\" href=\"\/en\/glossar\/#maschinelle-uebersetzung\">machine translation<\/a> with post-editing according to <a class=\"cl-mk-link\" href=\"\/en\/glossar\/#iso-18587\">ISO 18587<\/a> makes sense instead, we actively point that out.<\/p>\r\n    <div class=\"cl-mk-grid3\">\r\n      <a class=\"cl-mk-cross\" href=\"\/en\/technology\/translation-memory-systems\/\">\r\n        <h3>Translation memory systems<\/h3>\r\n        <p>Reusing verified phrasing keeps brand voice consistent across campaigns and years.<\/p>\r\n      <\/a>\r\n      <a class=\"cl-mk-cross\" href=\"\/en\/technology\/terminology-database\/\">\r\n        <h3>Terminology database<\/h3>\r\n        <p>Binding brand wording across all languages, copywriters, and projects.<\/p>\r\n      <\/a>\r\n      <a class=\"cl-mk-cross\" href=\"\/en\/ai-translations\/\">\r\n        <h3>AI-assisted translations with post-editing<\/h3>\r\n        <p>For high speed and large volumes, AI translation with post-editing delivers fast, consistent results. Our copywriters provide the final polish for brand voice and wordplay.<\/p>\r\n      <\/a>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2 style=\"color:#b3b810;font-family:Arial,Helvetica,sans-serif;font-size:32px;font-weight:700;margin:0 0 8px 0;\">Industries we translate brands for<\/h2>\r\n    <p style=\"color:#5b5f4a;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;margin:0 0 18px 0;\">A selection of the industries where we support brand communication.<\/p>\r\n    <div class=\"cl-mk-flipcards\">\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2026\/05\/iStock-2183023710-scaled.jpg\" alt=\"eMobility\" \/>\r\n          <div class=\"cl-mk-front-title\">eMobility<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>eMobility<\/h3><p>Customer-facing communication and brand stories that make new mobility exciting to hear about.<\/p><a href=\"https:\/\/comlogos.com\/en\/sectors\/emobility\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2026\/05\/iStock-1087232300-scaled.jpg\" alt=\"Automotive\" \/>\r\n          <div class=\"cl-mk-front-title\">Automotive<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>Automotive<\/h3><p>Brand and product communication throughout the supply chain, from datasheets to image brochures.<\/p><a href=\"https:\/\/comlogos.com\/en\/sectors\/automotive\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2023\/04\/Medizintechnik.jpg.webp\" alt=\"Medical Technology\" \/>\r\n          <div class=\"cl-mk-front-title\">Medical Technology<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>Medical Technology<\/h3><p>Product communication that combines impact and technical accuracy in a single text.<\/p><a href=\"https:\/\/comlogos.com\/en\/medical-technology\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2026\/04\/iStock-137442696-scaled.jpg\" alt=\"Packaging Machinery\" \/>\r\n          <div class=\"cl-mk-front-title\">Packaging Machinery<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>Packaging Machinery<\/h3><p>Trade show presence, brochures and web content in multiple languages for a clearly positioned technical brand.<\/p><a href=\"https:\/\/comlogos.com\/en\/packaging-machines_2026\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2023\/04\/Elektrotechnik-Elektronik.jpg\" alt=\"Electrical Engineering &amp; Digital Industry\" \/>\r\n          <div class=\"cl-mk-front-title\">Electrical Engineering &amp; Digital Industry<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>Electrical Engineering &amp; Digital Industry<\/h3><p>Digital brands with an international focus, from product story to landing page.<\/p><a href=\"https:\/\/comlogos.com\/en\/electrical-engineering-digital-industry\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n      <div class=\"cl-mk-flipcard\" tabindex=\"0\"><div class=\"cl-mk-flipcard-inner\">\r\n        <div class=\"cl-mk-front\">\r\n          <img decoding=\"async\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2023\/04\/Maschinenbau.jpg\" alt=\"Mechanical Engineering\" \/>\r\n          <div class=\"cl-mk-front-title\">Mechanical Engineering<\/div>\r\n        <\/div>\r\n        <div class=\"cl-mk-back\"><h3>Mechanical Engineering<\/h3><p>Image texts and campaigns with real substance, for engineering craftsmanship that also convinces linguistically.<\/p><a href=\"https:\/\/comlogos.com\/en\/mechanical-engineering_2026\/\">Learn more<\/a><\/div>\r\n      <\/div><\/div>\r\n    <\/div>\r\n    <div class=\"cl-mk-branchlink\">\r\n      <a href=\"https:\/\/comlogos.com\/en\/sectors\/\">View all industries &rarr;<\/a>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec cl-mk-sec--soft\">\r\n    <h2>What our marketing and communications clients say<\/h2>\r\n    <div class=\"cl-mk-refgrid\">\r\n      <div class=\"cl-mk-ref\">\r\n        <img decoding=\"async\" class=\"cl-mk-ref-logo\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2022\/12\/Logo-Freundenberg.svg\" alt=\"Freudenberg Filtration Technologies Logo\" \/>\r\n        <div class=\"cl-mk-ref-stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n        <blockquote>'We're impressed by COMLOGOS' customer focus. Client support is handled in an exemplary way, with fast, concrete feedback that leaves no questions unanswered, binding delivery times that are met, and all in a friendly manner.'<\/blockquote>\r\n        <cite>Freudenberg Filtration Technologies SE &amp; Co. KG<small>Marketing<\/small><\/cite>\r\n      <\/div>\r\n      <div class=\"cl-mk-ref\">\r\n        <img decoding=\"async\" class=\"cl-mk-ref-logo\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2022\/09\/Bauder.webp\" alt=\"Paul Bauder Logo\" \/>\r\n        <div class=\"cl-mk-ref-stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n        <blockquote>'You can rely on COMLOGOS. Whether it is a small brochure translation, a long-running project or an urgent assignment, COMLOGOS is a strong and consistently competent partner at our side. COMLOGOS stands out thanks to its unparalleled team. That is why COMLOGOS is our first choice for every translation request.'<\/blockquote>\r\n        <cite>Paul Bauder GmbH &amp; Co. KG<small>Marketing Communication<\/small><\/cite>\r\n      <\/div>\r\n      <div class=\"cl-mk-ref\">\r\n        <img decoding=\"async\" class=\"cl-mk-ref-logo\" src=\"https:\/\/comlogos.com\/wp-content\/uploads\/2022\/12\/Lutz-Jesco_Logo.jpg.webp\" alt=\"Lutz-Jesco Logo\" \/>\r\n        <div class=\"cl-mk-ref-stars\">\u2605\u2605\u2605\u2605\u2605<\/div>\r\n        <blockquote>'Comlogos impresses with its high-quality translations and excellent service. We can wholeheartedly recommend them as a translation agency.'<\/blockquote>\r\n        <cite>Lutz-Jesco GmbH<small>Marketing<\/small><\/cite>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>Languages for your international brand communication<\/h2>\r\n    <p>We transcreate content into our core languages and over 100 language combinations, always adhering to the native-speaker principle.<\/p>\r\n    <div class=\"cl-mk-pills\">\r\n      <span class=\"cl-mk-pill\">DE \u2194 EN<\/span>\r\n      <span class=\"cl-mk-pill\">DE \u2194 FR<\/span>\r\n      <span class=\"cl-mk-pill\">DE \u2194 ES<\/span>\r\n      <span class=\"cl-mk-pill\">DE \u2194 IT<\/span>\r\n      <span class=\"cl-mk-pill\">DE \u2194 ZH<\/span>\r\n      <span class=\"cl-mk-pill\">+ over 100 combinations<\/span>\r\n    <\/div>\r\n    <p><a class=\"cl-mk-link\" href=\"\/en\/languages\/\">View all languages &rarr;<\/a><\/p>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec\">\r\n    <h2>Knowledge &amp; Resources<\/h2>\r\n    <div class=\"cl-mk-grid2\">\r\n      <a class=\"cl-mk-cross\" href=\"\/en\/blog\/transcreation-fine-tuning-for-effective-texts\/\">\r\n        <h3>Transcreation \u2013Giving your texts the final polish<\/h3>\r\n        <p>Why the right tone is crucial for the success of your brand message.<\/p>\r\n        <span class=\"cl-mk-date\">Blog \u00b7 21\/06\/2024<\/span>\r\n      <\/a>\r\n      <a class=\"cl-mk-cross\" href=\"\/en\/blog\/ai-translations-in-practice-human-vs-machine\/\">\r\n        <h3>DeepL vs ChatGPT: MT and AI in the practice<\/h3>\r\n        <p>An experiment across three subject areas, including marketing.<\/p>\r\n        <span class=\"cl-mk-date\">Blog \u00b7 09\/10\/2024<\/span>\r\n      <\/a>\r\n    <\/div>\r\n    <div class=\"cl-mk-grid2\" style=\"margin-top:1rem;\">\r\n      \r\n        <h3>Fact sheets &amp; downloads<\/h3>\r\n        <p>Practical knowledge and checklists on specialised translation and transcreation.<\/p>\r\n      \r\n    <\/div>\r\n  <\/section>\r\n  <section class=\"cl-mk-sec cl-mk-sec--soft\">\r\n    <h2>Frequently asked questions about marketing translation and transcreation<\/h2>\r\n    <div class=\"cl-mk-faq\">\r\n      <details class=\"cl-mk-faq-item\"><summary>What is transcreation, and when should I use it instead of a translation?<\/summary><div class=\"cl-mk-faq-a\"><p>Transcreation is the creative adaptation of an advertising or brand message into another language and culture, with the aim of achieving the same impact rather than reproducing the same wording. As a rule of thumb, transcreation is appropriate whenever a text shapes the perception of your brand image, for example a slogan, a tagline or a campaign. Purely informational text is covered by a marketing translation.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>How do marketing translation, transcreation and SEO translations differ?<\/summary><div class=\"cl-mk-faq-a\"><p>A marketing translation conveys your text faithfully while preserving the right tone. Transcreation deliberately departs from the original wording in order to recreate the desired impact in the target market. SEO translation also aligns the text with keywords that are searched for in the target country. We often combine these approaches: for example, we might use transcreation for the tagline and SEO translation for the landing page.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>How can you ensure that my brand sounds the same in every language?<\/summary><div class=\"cl-mk-faq-a\"><p>We achieve this through a style guide, consistent terminology and a translation memory. A dedicated project manager will oversee your project to ensure consistent tone and wording across campaigns, variants, and years.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>Do you also translate slogans, taglines and brand names?<\/summary><div class=\"cl-mk-faq-a\"><p>Yes. For slogans and taglines, we typically provide several options for you to choose from. We also check how brand names and messages are received in the target market to ensure that nothing is unintentionally misunderstood.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>Do you use AI or machine translation for marketing texts?<\/summary><div class=\"cl-mk-faq-a\"><p>We deliberately combine both approaches: for very large volumes of text, we use AI-assisted translation with post-editing, and we actively point out where this makes sense. Our native-speaking copywriters provide the creative finishing touch for brand voice, wordplay, and emotion. Find out more on the page about AI-assisted translations.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>What does a transcreation project look like in practice?<\/summary><div class=\"cl-mk-faq-a\"><p>There are five steps to the process: briefing and style guide, defining the message, creative adaptation with variants, optional back-translation with rationale, and review in the target country with approval under the four-eyes principle.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>Which languages and markets do you offer transcreation for?<\/summary><div class=\"cl-mk-faq-a\"><p>We provide this service for our core languages and over 100 language combinations, adhering to the native-speaker principle. You can find an overview on our languages page.<\/p><\/div><\/details>\r\n      <details class=\"cl-mk-faq-item\"><summary>How much does transcreation cost?<\/summary><div class=\"cl-mk-faq-a\"><p>Since variants, creative work and review effort factor in, transcreation doesn't follow a simple per-word pricing logic. We provide quotes on a per-project basis free of charge. For standard translations, our price calculator provides an initial estimate.<\/p><\/div><\/details>\r\n    <\/div>\r\n  <\/section>\r\n \r\n<\/div>\r\n<!-- Ende Haupt-HTML-Widget -->\r\n\r\n\r\n<!-- Separates HTML-Widget (Schema). Sichtbarer FAQ-Text gleich Schema-Text. -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\"@type\":\"Question\",\"name\":\"What is transcreation, and when should I use it instead of a translation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Transcreation is the creative adaptation of an advertising or brand message into another language and culture, with the aim of achieving the same impact rather than reproducing the same wording. As a rule of thumb, transcreation is appropriate whenever a text shapes the perception of your brand image, for example a slogan, a tagline or a campaign. Purely informational text is covered by a marketing translation.\"}},\r\n    {\"@type\":\"Question\",\"name\":\"How do marketing translation, transcreation and SEO translations differ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A marketing translation conveys your text faithfully while preserving the right tone. Transcreation deliberately departs from the original wording in order to recreate the desired impact in the target market. SEO translation also aligns the text with keywords that are searched for in the target country. We often combine these approaches: for example, we might use transcreation for the tagline and SEO translation for the landing page.\"}},\r\n    {\"@type\":\"Question\",\"name\":\"How can you ensure that my brand sounds the same in every language?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We achieve this through a style guide, consistent terminology and a translation memory. A dedicated project manager will oversee your project to ensure consistent tone and wording across campaigns, variants, and years.\"}},\r\n    {\"@type\":\"Question\",\"name\":\"Do you also translate slogans, taglines and brand names?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. For slogans and taglines, we typically provide several options for you to choose from. We also check how brand names and messages are received in the target market to ensure that nothing is unintentionally misunderstood.\"}},\r\n    {\"@type\":\"Question\",\"name\":\"Do you use AI or machine translation for marketing texts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We deliberately combine both approaches: for very large volumes of text, we use AI-assisted translation with post-editing, and we actively point out where this makes sense. Our native-speaking copywriters provide the creative finishing touch for brand voice, wordplay, and emotion. 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You can find an overview on our languages page.\"}},\r\n    {\"@type\":\"Question\",\"name\":\"How much does transcreation cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Since variants, creative work and review effort factor in, transcreation doesn't follow a simple per-word pricing logic. We provide quotes on a per-project basis free of charge. For standard translations, our price calculator provides an initial estimate.\"}}\r\n  ]\r\n}\r\n<\/script>\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"BreadcrumbList\",\r\n  \"itemListElement\": [\r\n    {\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/comlogos.com\/en\/\"},\r\n    {\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/comlogos.com\/en\/services\/\"},\r\n    {\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Translations &amp; Transcreation\",\"item\":\"https:\/\/comlogos.com\/en\/services\/marketing-translations-transcreation\/\"}\r\n  ]\r\n}\r\n<\/script>\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"Service\",\r\n  \"name\": \"Marketing Translations &amp; Transcreation\",\r\n  \"provider\": { \"@type\": \"Organization\", \"name\": \"COMLOGOS GmbH &amp; Co. KG\" },\r\n  \"areaServed\": \"Worldwide\",\r\n  \"serviceType\": \"Marketing translation and transcreation services\",\r\n  \"description\": \"Marketing translations and transcreation for slogans, taglines, campaigns and brand communication, delivered by native-speaking copywriters in the target market, with a style guide and translation memory for a consistent brand voice.\"\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aee2985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aee2985\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f00baf\" data-id=\"3f00baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cae200 elementor-widget elementor-widget-html\" data-id=\"5cae200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.cl-hub{margin:2.2rem 0;}\n.cl-hub h2{color:#b3b810;margin:1.4rem 0 1rem;}\n.cl-hub .spr{padding:1.4rem;background:#f6f7ec;border:1px solid #e1e49f;border-radius:14px;}\n.cl-hub .spr h2{margin-top:0;}\n.cl-hub .spr p{color:#3f4417;margin:0;max-width:56rem;}\n.cl-hub .grid{display:grid;gap:1rem;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));}\n.cl-hub .card{background:#fff;border:1px solid #e1e49f;border-radius:12px;padding:1rem 1.1rem;}\n.cl-hub .card h3{color:#b3b810;margin:0 0 .3rem;font-size:1.02rem;}\n.cl-hub .card p{color:#3f4417;margin:0 0 .6rem;font-size:.95rem;}\n.cl-hub .card a{color:#4f5519;font-weight:700;text-decoration:none;border-bottom:2px solid #b3b810;}\n.cl-hub .card a:hover{color:#b3b810;}\n.cl-hub .dok{display:flex;flex-wrap:wrap;gap:.5rem;}\n.cl-hub .dok span{display:inline-block;padding:.45rem .9rem;border-radius:8px;background:#f6f7ec;border:1px solid #e1e49f;color:#3f4417;font-weight:700;font-size:.95rem;}\n<\/style>\n<div class=\"cl-hub\">\n<div class=\"spr\"><h2>Verified framework \u2013 even for creative texts<\/h2><p>Transcreation also follows a controlled process: translation per ISO 17100 (certified) with the four-eyes principle, a binding brand and style guide, and documented approvals. Your content remains confidential in accordance with ISO 27001.<\/p><\/div>\n<h2>Tools that safeguard brand consistency<\/h2>\n<div class=\"dok\"><span>Translation memory (campaign consistency)<\/span><span>Terminology and style guide<\/span><span>CAT system (Trados Studio)<\/span><span>Multilingual SEO tools<\/span><span>Approval and review loops<\/span><\/div>\n<h2>What marketing is preparing for now<\/h2>\n<div class=\"grid\">\n<div class=\"card\"><h3>AI + transcreation<\/h3><p>AI generates variants. People are responsible for Impact and brand voice. Post-editing in line with ISO 18587 (certification).<\/p><a href=\"\/en\/ai-translations\/\">AI-assisted translation<\/a><\/div>\n<div class=\"card\"><h3>Multilingual SEO and AI overviews<\/h3><p>Visibility per market: keywords, meta content and citable content in the target language.<\/p><a href=\"\/en\/services\/seo-translations\/\">SEO translations<\/a><\/div>\n<div class=\"card\"><h3>Brand voice across languages<\/h3><p>Consistent tone of voice across campaigns and markets, ensured through terminology and a style guide.<\/p><a href=\"\/en\/technology\/terminology-database\/\">Terminology database<\/a><\/div>\n<\/div>\n<\/div>\n <section class=\"cl-mk-sec\">\n    <div class=\"cl-mk-cta\">\n      <h2>Let's talk about your brand message<\/h2>\n      <p class=\"cl-mk-cta-text\">Send us 1\u20133 sample texts or your tagline and you will receive an assessment of impact, possible variants and the required effort. Confidential, binding, no detours.<\/p>\n      <div class=\"cl-mk-cta-btns\">\n        <a class=\"cl-mk-cta-btn cl-mk-cta-btn--primary\"\n           href=\"https:\/\/comlogos.com\/en\/book-a-consultation\/\"\n           onmouseenter=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#b3b810','important');\"\n           onmouseleave=\"this.style.setProperty('background','#b3b810','important');this.style.setProperty('color','#ffffff','important');\">\n          Book a Consultation &rarr;\n        <\/a>\n        <a class=\"cl-mk-cta-btn cl-mk-cta-btn--secondary\"\n           href=\"https:\/\/comlogos.com\/en\/free-quote\/\"\n           onmouseenter=\"this.style.setProperty('background','#b3b810','important');this.style.setProperty('color','#ffffff','important');\"\n           onmouseleave=\"this.style.setProperty('background','#ffffff','important');this.style.setProperty('color','#b3b810','important');\">\n          Free Quote\n        <\/a>\n        <a class=\"cl-mk-cta-btn cl-mk-cta-btn--tertiary\"\n           href=\"https:\/\/comlogos.com\/en\/contact\/\"\n           onmouseenter=\"this.style.setProperty('background','#1B5B6F','important');this.style.setProperty('color','#ffffff','important');\"\n           onmouseleave=\"this.style.setProperty('background','transparent','important');this.style.setProperty('color','#1B5B6F','important');\">\n          Get in touch\n        <\/a>\n      <\/div>\n      <p class=\"cl-mk-cta-trust\">ISO 17100 \u00b7 ISO 18587 \u00b7 ISO 9001 \u00b7 LICS \u00b7 four-eyes principle<\/p>\n    <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Impact, Not Word-for-Word Marketing Translations and Transcreation We convey your brand message in a way that resonates with every market, ensuring cultural adaptation, tonal accuracy and consistency across all languages. Book a Consultation &rarr; Free Quote ISO 17100\u00b7ISO 18587\u00b7 ISO 9001\u00b7LICS-certified\u00b7 four-eyes principle\u00b7native-speaking linguists What is transcreation, and what is a marketing translation? Transcreation is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31282,"parent":37169,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-36721","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Translations &amp; Transcreation | COMLOGOS<\/title>\n<meta name=\"description\" content=\"Marketing translations &amp; transcreation: brand messages culturally adapted and consistent across all languages. Native-speaking linguists, ISO 17100 revised.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comlogos.com\/en\/services\/marketing-translations-transcreation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Translations &amp; Transcreation | COMLOGOS\" \/>\n<meta property=\"og:description\" content=\"Marketing translations &amp; transcreation: brand messages culturally adapted and consistent across all languages. 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